![]() Above all, he recalls how his first band of partners and employees soon became a tight-knit band of brothers. He details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs. Candid, humble, wry and gutsy, he begins with his crossroads moment when at 24 he decided to start his own business. ![]() Now, for the first time, he tells his story. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognisable symbols in the world today.īut Knight, the man behind the swoosh, has always remained a mystery. Today, Nike's annual sales top $30 billion. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Phil is a very wise, intelligent and competitive fellow who is also a gifted storyteller' Warren Buffett 'The best book I read last year was Shoe Dog, by Nike's Phil Knight. ![]() 'A refreshingly honest reminder of what the path to business success really looks like. ![]()
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